The real problem
Before talking about tools, I understand the business and the people: what hurts, what repeats and what is blocking progress.
- Diagnosis
- People
- Processes
Co-founder of UNI2 NET TECH, a DMCC-licensed technology company. I help companies and founders turn technology, today above all AI, into projects that work.
I was born in Colombia and I am a citizen of the world. For years I have built brands, communities and ecosystems for others. This is the first time I tell my own story.
Ideas almost never fail for lack of vision. They fail between the idea and putting it into action. That is exactly where I work.
Everything I know about my light I learned from my darkness. That is why I am not here to tell a perfect story, but a real one.
I am co-founder of UNI2 NET TECH, a DMCC-licensed technology company in Dubai. My focus today is artificial intelligence applied to real businesses.
I started out training people and building community. That taught me to see where a project gets stuck before it costs money, and to get it moving with the team, not in spite of it.
Four steps, always in this order. Without understanding the problem there is no good decision, and without a decision technology only adds noise.
Before talking about tools, I understand the business and the people: what hurts, what repeats and what is blocking progress.
We make one clear first decision: what to automate, what to build and what to leave for later.
With AI we turn the idea into something that works and can be tested, in weeks rather than months.
Technology only works if people use it. I support adoption until it becomes part of everyday work.
I don't come from just one place or one profession. Each stage added to the last, like branches of the same tree.
I grew up in Spain and today I live in Dubai. No single place defines me, and every one of them has shaped me.
With Daniel Serrano I founded MTPE, a programme of personal transformation and entrepreneurship.
We co-founded CBC Business Club. I learned that no one goes far alone.
To build technology, once again with Daniel, with UNI2 NET TECH.
People, business and technology. And at last I tell my own story.
It is the phrase that guides everything I build, and the one we wrote in the CBC manifesto.
While you build a project, every problem asks you to become someone you weren't yet.
Knowledge that doesn't change what you do is just information. Sometimes unlearning teaches more than learning.
AI shouldn't turn us into more efficient machines. It should give us back time to create, to talk and to be present.
Reinventing yourself is not erasing who you were. It is taking with you everything you already are.
Seeing where something is going before it exists, and bringing it down to earth so others can understand it.
Great agreements aren't closed by numbers. They are closed by people when they recognise each other.
From knowing to doing. From doing to being. From being to transcending.
Keynotes, masterclasses and gatherings with business leaders and communities in Dubai, Spain and Latin America.
In all of them, the starting point is a conversation.
What to automate or build first, and how to put it into action with your team.
Write to me →From idea to first version, with AI and without losing focus or people.
Write to me →AI applied to business, reinvention and community, for teams and organisations.
Invite me →Tell me your idea or your company's challenge. I'll tell you what I would do first.
Tell me about it. The best conversations start without an agenda.